Car Week FAQ

Where is Car Week Happening?
Shoppers can find Car Week promotions and events at participating dealerships in the New York and Los Angeles metropolitan areas.


Why is Edmunds.com Sponsoring the First-Annual Car Week?
Edmunds.com is driven to make car buying easier. Car Week participants will learn about the car buying process and get a great price on the right car without any hassle.


How Do I Find More Information About the Participating Dealers?
Hundreds of dealers across the Los Angeles and New York markets will participate in Car Week. To find the full list of participating dealers, events and more information, visit www.edmunds.com/carweek.


Do I Need to Register for Car Week or Do I Just Show Up to a Lot?
No registration is required. Participating dealers will have special promotions that last throughout the week. Dealers may also have unique events at select times so be sure to check the official Car Week website to learn what is scheduled.


Will Only Certain Makes and Models Have Special Pricing During Car Week?
Most makes and models will be available, from coupes to crossovers, and everything in between. Check out the list of participating dealers in New York and Los Angeles.


How Good are the Deals Offered During Car Week?
Every dealership participating in Car Week has committed to pricing its cars at or below Edmunds.com's True Market Value®. These prices will often save you thousands of dollars off the sticker price.


What is Edmunds.com's True Market Value®?
The True Market Value (TMV) price of a car is the average price paid in a given area for that car. It is based on actual sales data. TMV is essential information for shoppers because cars sell at very different prices depending on their availability and popularity. Knowing TMV allows a shopper to make an offer that a dealer will immediately recognize as reasonable. Thus, negotiations will take less time and be more relaxed. TMV is also built into Edmunds.com's iPad and mobile phone apps so shoppers can check TMV pricing while they're on the car lot.


What is Price Promise?
Edmunds.com's Price Promise offers an instant, locked-in price that the dealer will honor. Thanks to Amazon and other modern shopping experiences, consumers are shifting their expectations about what a retail process should be. Price Promise responds to that need by giving shoppers a convenient and reliable way to know exactly what price they'll pay at the dealership as part of their car-shopping process, whether they buy or lease. So far, Price Promise customers have saved an average of $1,705.49 off MSRP; when they buy exactly the car identified in their Price Promise certificate, they saved $2,703.05. Price Promise is about a feel-good car shopper experience. It's about high satisfaction, no stress. Everyone wins in this transaction. Since Price Promise launched, we have collected feedback from dealers and consumers that indicate both sides benefit from this development. When Price Promise is used, dealers close sales at higher rates, and consumers are far more satisfied with their shopping experience. And, after signing up for Price Promise, dealers see about a ten percent increase in their dealership review scores.


What If I have any shopping questions during Car Week?
No problem. Edmunds Live Advice team is available to handle your questions. Visit our Help Center, email us at help@edmunds.com, post on our Facebook wall, tweet us @EdmundsLive, or chat with us from the Live Help button at the top of any page on Edmunds.com.The Edmunds.com iPhone and Android app also makes it easy to connect with Live Advice staff.


What is Edmunds.com?
Edmunds.com is a car-shopping Web site driven to make car buying easy. Almost 18 million visitors use our shopping tools every month to connect with over 9,500 dealer franchises across the U.S. Shoppers can browse our inventory listings for available cars and trucks, and with Edmunds.com's Price PromiseSM, they can get an instant, upfront price on those same vehicles. Recently named by Maritz Research as one of the most trusted online consumer review sites - and the only automotive site listed in the top ten - Edmunds.com is also home to comprehensive car reviews, shopping tips, photos, videos and feature stories. Even when you're at the dealership, we're always by your side. Just visit our Help Center or use our acclaimed Edmunds.com iPhone and iPad apps or Edmunds.com Android App. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook. You can also find us on Instagram, Google+, Pinterest, LinkedIn and Flipboard.


Who Do I Contact for Media Inquiries?
For all media inquiries, please contact pr@edmunds.com and edmunds@mww.com or 310-309-4900.