The 7 Series features some of BMW's latest in-car tech and driver aids, though much of it we've already seen on models like the BMW iX. Up front is a large curved display that houses a 12.3-inch digital instrument panel and a 14.9-inch central touchscreen — the latter loaded with BMW's newest infotainment system, dubbed iDrive 8.
The latest iteration of iDrive packs a whole new interface that controls most of the car's major functions, from navigation to climate control. BMW removed most buttons from the car's interior steering wheel included. It looks clean, but it means using the touchscreen for everything. It's responsive but occasionally cumbersome, and we used voice commands on more than one occasion because we couldn't find the button for something. The voice commands are good, but they feel like a crutch.
Audio options include a standard 18-speaker Bowers & Wilkins system or a 36-speaker surround-sound system with speakers integrated into the headrests and ceiling. Perhaps inspired by its rival at Mercedes-Benz, the 7 Series is one of the first BMWs with an augmented reality overlay for the navigation system. With a destination programmed into the nav, the front camera image will project onto the instrument cluster, complete with floating arrows that tell you where to turn. It's a neat feature that leans into the 7 Series' high-tech ethos, and it makes you want to use the built-in navigation rather than just using your phone.
That high-tech impression might best be exemplified by the new optional Theater Screen. A 31-inch widescreen display with 8K resolution unfolds from just below the panoramic sunroof to provide a wealth of entertainment options for rear passengers. It features integrated Amazon Fire TV and can stream ultra high-def content using the 7 Series' built-in 5G modem. It's impressive in person, although the screen might be a little too close for comfort for some passengers. It also doesn't fit a standard ratio, so whatever you're watching could be cut off or letterboxed. When deployed, it also makes the rear window useless, and the 7 Series bizarrely does not offer a digital rearview mirror. Get used to using those side mirrors, folks.
There are also numerous improvements to the advanced driver aids onboard. The forward collision mitigation system, for instance, can now recognize oncoming traffic and brake to avoid a collision. The Parking Assistant Professional feature that debuted on the iX also makes an appearance here, allowing drivers to teach the vehicle how to pull into or out of tricky driveways. Drivers can also enjoy semi-automated driving at higher speeds. The available Highway Assistant feature allows drivers to go hands-free at speeds up to 80 mph — twice the previous speed limit allowed by BMW. You can tap to change lanes, too, though you always have to be ready to take over. The car will monitor your face to make sure you're paying attention.
All of these features and more add up to a 7 Series with tech that has grown by leaps and bounds compared to the old model.