On the surface, shopping for a pickup truck might seem a lot like shopping for a car. Pick a color, engine and trim level, and you're set, right? Wrong. It's a bit more complicated than that. Once you start to consider all the special uses for pickup trucks, you can quickly get lost in a maze of choices.
Here, then, is how to make truck shopping easier. If you start by understanding your needs then narrow your options logically, you can more easily find the right truck for you without overspending or under-speccing.
Jump to:
1. Prepare to spend more
2. Midsize or full-size? Know what you'll carry and where you'll go
3. Light- or heavy-duty?
4. Choose an engine and axle ratio
5. Choose a bed and cab size
6. Choose trim, options and packages
1. Prepare to spend more
Trucks these days are expensive. Once, they were mere utility vehicles meant to do hard work. Now they can come with many of the creature comforts you'd find on premium cars, so prepare to open your wallet wider than you might have thought. The average selling price for a midsize car in March of 2025, for example, was over $33,000, according to industry sales data. That average skyrockets to $63,000 for a full-size truck.
With these higher prices in mind, it's a good idea to review your budget before selecting the specs for your truck. If you're buying the truck for personal use, follow the guideline that applies to car shopping in general: Your truck payment shouldn't be more than 10% of your total take-home pay. And to lower the monthly payment amount, you'll likely have to make a sizable down payment. Plan on about 15%. If that's too much out of pocket for you, consider gap insurance. Additionally, it's a good idea to obtain preapproved financing from a bank, credit union or online lender even if you plan to finance through the dealership. Getting preapproved will set a baseline for what you can afford and what interest rates you can expect.
If the truck is for work, talk with your company's financial adviser and set the budget for the truck based on growth projections for the business. That way, the truck will still meet your company's needs in the years to come. Also, consider if you want to buy a new or used truck and whether truck leasing might make sense.
2. Midsize or full-size? Know what you'll carry and where you'll go
How you plan to use the truck will steer you through many of the ensuing choices. If you simply like the idea of driving a truck and don't plan on hauling anything major, a midsize truck such as the Chevrolet Colorado, Honda Ridgeline or Toyota Tacoma would be perfect. These are much easier to drive and park on a daily basis yet provide plenty of utility. Even less expensive and easier to live with would be something like a Ford Maverick or Hyundai Santa Cruz, but don't expect to do much towing or carry lots of lumber with them.
On the other hand, if you plan on towing a heavy trailer or making full use of the bed for cargo, you might need a larger full-size truck. These answers will narrow the field by helping you choose between two- and four-wheel-drive models. For example, if you are towing a boat or personal watercraft, you might need four-wheel drive to gain traction on slippery boat ramps. Or similarly, if you plan on doing some off-roading, you'll want to focus on a truck with the right tools for the job. If maximum towing capacity or fuel economy is key, then two-wheel drive might be a better option.
3. Light- or heavy-duty?
Once you know what you'll tow, find out how much it weighs and be sure to include the trailer's weight too. This information will help you choose between a midsize, full-size light-duty or full-size heavy-duty truck. Light-duty half-ton trucks refer to the Ford F-150, Chevrolet Silverado 1500 and Toyota Tundra, among others, while the 3/4-ton is a 250/2500 offering, and the 1-ton is a 350/3500. The latter two categories have more towing and payload capacity than their half-ton counterparts and are considered heavy-duty trucks.
Properly sizing the truck is important. If you skimp on capability, the truck might have trouble hauling what you need. Similarly, if you opt for more truck than you need, it will cost more to purchase and to fill up. Plus, you'll have a harder time fitting into parking lots or tight driveways. Most experts will suggest slightly overestimating your requirements. A good rule of thumb is to have about 10% more capacity than you need.
If you are unsure about the requirements for towing, manufacturers put spec sheets and towing guides on their websites. For example, here are the towing guides for Chevrolet, Ford and Ram.
4. Choose an engine and axle ratio
For some buyers, choosing the right engine size will be a balancing act between having enough power and getting good fuel economy. Trucks have long had a reputation for being gas guzzlers. But manufacturers now offer more engine options than ever before, and many engines are more fuel-efficient than they were in the past. A V6 engine can now do the work of a V8 from a decade ago and get better fuel economy. And there are even four-cylinder engines to consider. Take a look at our Best Trucks list to see what our editors recommend.
Truckmakers typically offer diesel engines in heavy-duty trucks. Diesel engines are better for towing: They provide high torque for pulling heavy loads at low speeds. Truck owners want this low-end torque because it requires more force to start a heavy trailer rolling than it does to keep it going at a constant speed. Keep in mind that diesel vehicles might have some higher ownership costs. In some parts of the country, diesel fuel can cost as much as midgrade or premium gasoline. You'll also have to add diesel exhaust fluid as needed. That said, diesel pickups often return considerably better fuel economy than their gasoline counterparts, so if you'll be doing a lot of driving, they may be a better long-term investment.
Another choice to consider is the axle ratio. Pickup trucks can typically be configured with a range of optional axle ratios, and your choice will directly affect the fuel economy and towing capacity of the vehicle.
Simply put, the higher the number for the axle ratio, the more you can tow but the lower your fuel efficiency will be. A truck with optional 3.73 gears, for example, will be able to tow more than one with 3.55 or 3.21 gears given the same engine and transmission.
Unfortunately, the fuel economy information on the window sticker will not reflect these differences. You're expected to know that any axle ratio listed on the "options" side of the window sticker will affect the fuel economy rating printed on the sticker.
5. Choose a bed and cab size
Most manufacturers offer three to four cab sizes. Crew cab (also called "SuperCrew" or "Crew Max" by some manufacturers) trucks have four full-size doors and a generous back seat that's roomy enough for cross-country travel. Double-cab trucks have four doors, too, but the rear doors are slightly smaller and there is less legroom in the back — Ram calls this style Quad Cab, for the record. Extended cabs (also called King Cab or SuperCab) are slightly smaller and have rear doors that hinge outward and cannot be moved unless the front door has opened. The smallest truck cab is the regular cab, which has a single row of seating and limited space between the seats, though these are most often seen on fleet vehicles these days.
Keep in mind that the cab size may affect the bed length, which is the next choice you'll make. In other words, if you want a standard-length truck with a crew cab, that larger cab will take away length from the truck bed. If you want a larger cab and a long bed, you will wind up with a longer wheelbase and a truck that is harder to park and maneuver.
The bed sizes vary by manufacturer, but on midsize trucks, they are between 5 feet and 6 feet long. On full-size trucks, owners can choose between lengths of approximately 5.5 feet, 6.5 feet and 8 feet. Though it's nice to have lots of room for cargo, combining a crew cab with an 8-foot bed might mean you can't put the truck in your garage. To increase bed capacity without adding length to the truck, some manufacturers offer an optional bed extender that allows owners to lower the tailgate and use it as additional bed space.
To help you choose a bed length, think of the standard sizes of lumber or other construction materials you might need to carry. Sheetrock and plywood come in 4-by-8-foot dimensions, so you might need a longer bed for such loads. If you plan on hauling motorcycles or ATVs, a longer bed will also be your friend.
6. Choose trim, options and packages
The trim levels will have names such as XL, Laramie and Trail Boss, depending on the manufacturer. Each will come with its own set of features. On top of that, you'll see several packages that bundle options based on a theme — think safety, technology or appearance. Edmunds' expert reviews or the manufacturer's website should list what is included in the edition or package. Keep in mind that just because you can configure a truck on the website doesn't mean it will exist in the real world. It's important to be flexible, unless you'd like to special-order the truck from the factory and wait anywhere between a few weeks and a few months.
Making a list of your must-have features or packages is smart. With so many possible truck configurations, the best way to find the one you want is to give the list of your top features to the salesperson at the truck dealership. Explain your preferred color and, if you can be flexible, pick an alternate color. That will greatly improve your odds.