California Car Dealer and Cult Hero Cal Worthington Dies

ORLAND, California — Cal Worthington, the California car salesman whose zany TV ads helped him to become a folk hero, died on Sunday at age 92, according to media reports.

Worthington, who at one time ran 29 dealerships from San Diego to Anchorage, is credited with taking dealership marketing to a new level.

His famous "Go See Cal" commercials featured memorable jingles and his "dog, Spot," never a canine but a revolving menagerie that included an elephant, a hippo and a tiger.

"I will stand upon my head until my ears are turning red to make a deal," Worthington would often say in the loony commercials.

Worthington, a former World War II pilot, would hang from airplanes or stand on his head in his commercials.

The Los Angeles Times praised the car dealer for his "cult celebrity" and "colorful showmanship." The New York Times called Worthington a "pop culture legend" when it came to moving the metal.

"It was the way he sold (cars) that made him a byword for creative hard-sell salesmanship in the great American tradition," it said.

Worthington told Automotive News in 2009 that he "blundered onto the idea" and "did it as a joke." But people "went crazy about it."

Edmunds says: Worthington changed the way cars are sold and brought a smile to many faces at the same time.