Discounts and Incentives on Popular Vehicles from Honda, Toyota and More

Interest rates are low and new car inventory is dwindling, so what can you really expect to save on popular cars, trucks, and SUVs? We've rounded up the average dealer discounts and financing offers on the most popular vehicles among Edmunds shoppers.

Some of these offers may not be available in your area, so contact your local dealer to find out more. For more incentives, including cash-back and lease deals, check out our car incentives home page.

Jump to: SUVs | 3-row SUVs | Sedans | Trucks

SUVs

2020 Honda CR-V

Average discount: $1,560

Available financing: 1.9% up to 60 months

The Honda CR-V is easy to recommend, as a spunky turbocharged engine and a comfortable, roomy interior with tons of cargo space make it a strong pick. There are a few mild annoyances from the infotainment system, but overall this Honda is a front-runner in many ways.

See all CR-V models for sale near you

2020 Honda CR-V pricing and review

2020 Toyota RAV4

Average discount: $1,615

Available financing: 1.9% up to 60 months

The RAV4 is a pleasant SUV with a nice interior, a smooth ride and loads of utility. Its standard suite of advanced driver aids is one of the most comprehensive in the segment, but a merely satisfactory engine and lackluster steering prevent it from being a class favorite.

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2020 Toyota RAV4 pricing and review

2020 Mazda CX-5

Average discount: $1,580

Available financing: 0% up to 60 months

The Mazda CX-5 has an interior quality and driving dynamics that challenge some luxury vehicles. Cargo space behind the second row isn't class-leading, but the Mazda's strengths still make it a top pick.

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2020 Mazda CX-5 pricing and review

2020 Subaru Outback

Average discount: $2,105

Available financing: 0% up to 63 months

The Subaru Outback offers excellent ground clearance and capable all-wheel drive. It's a go-anywhere SUV with car-like driving qualities on paved roads, making it a more versatile choice than many SUV competitors.

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2020 Subaru Outback pricing and review

3-row SUVs

2020 Kia Telluride

Average discount: $1,200

Available financing: 0.9% up to 48 months

The Kia Telluride is our top pick for a midsize three-row SUV. Its upscale cabin is quiet, comfortable and thoughtfully designed. It comes packed with standard features and tech, and it even has adult-friendly third-row seating. For the money, there are few more appealing ways to move seven or eight people.

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2020 Kia Telluride pricing and review

2020 Toyota Highlander

Average discount: $2,680

Available financing: 2.9% up to 60 months

The Toyota Highlander gets high marks for its superb comfort, responsive acceleration and above-average fuel economy. But if third-row-seat space is important to you, the Highlander's accommodations can't compete with the top SUVs in this segment.

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2020 Toyota Highlander pricing and review

2020 Honda Pilot

Average discount: $3,090

Available financing: 0.9% up to 60 months

The Honda Pilot just makes things easy, from driving long distances to carrying a lot of people and cargo. With a smooth ride, plentiful features and smart packaging, this SUV has a lot of strengths.

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2020 Honda Pilot pricing and review

2020 Hyundai Palisade

Average discount: $1,301

Available financing: 1.9% up to 60 months

The Hyundai Palisade might be new to the competitive three-row SUV segment, but it's already putting its competition on notice. Packed with value, comfort and capability throughout its trim levels, the Palisade is a great pick for a family SUV.

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2020 Hyundai Palisade pricing and review

Sedans

2020 Toyota Camry

Average discount: $2,371

Available financing: 0% up to 60 months

Toyota's best-selling Camry features ample cabin space and surprisingly solid handling, along with styling that might have you remarking, "That's a Camry?" Its primary drawbacks are a lackluster four-cylinder engine and slightly noisy cabin.

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2020 Toyota Camry pricing and review

2020 Honda Civic

Average discount: $1,370

Available financing: 1.9% up to 60 months

The Honda Civic is an outstanding small sedan, combining excellent performance with modern features, practicality and comfort. It also comes in a plethora of trim levels to suit various needs and budgets.

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2020 Honda Civic pricing and review

2020 Honda Accord

Average discount: $2,050

Available financing: 1.9% up to 60 months

We awarded the Honda Accord our Top Rated distinction early in 2020, and that recommendation still stands. It's roomy, comfortable, safe, powerful and fuel-efficient, and it should be near the top of your list if you're considering a midsize sedan.

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2020 Honda Accord pricing and review

Trucks

2020 Toyota Tacoma

Average discount: $1,530

Available financing: 1.9% up to 60 months

The Tacoma lives up to a legacy of tough and rugged small trucks that have thrived in seemingly every inhospitable environment on Earth. A well-mannered chassis and a user-friendly interior make the Tacoma a good daily driver, while a higher ground clearance and optional off-road equipment make it a smart choice for adventuring.

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2020 Toyota Tacoma pricing and review

2020 Ford F-150

Average discount: $6,850

Available financing: 0% up to 72 months

With hundreds of available configurations, you'll have an easy time finding a Ford F-150 that meets your needs. Impressive towing, payload capacities and above-average fuel economy make it a top pick for work or play, while the trail-busting Raptor variant is an icon in itself.

See all F-150 models for sale near you

2020 Ford F-150 pricing and review