Memorial Day weekend is the unofficial start of summer, the start of the summer car-selling season, and a big three-day sales event for many dealerships. What does this mean for you? Well, if you play your cards right, Memorial Day weekend can be a good time to get a great deal.

To help you make sense of all the new-car offers, we've picked out a group of vehicles that are not only likely to see the biggest discounts this month but also have enough inventory that you'll actually be able to find one. You can find more offers at our car incentives hub in case the vehicle you're interested in isn't on this list.

This year, interest rates are favorable, as a number of automakers are offering 0% financing, which might be worth considering even if you're already in a car loan. Some of these offers may even get better if you can apply additional bonus cash offers, military appreciation offers or recent college grad specials. Make sure to read the fine print since sometimes the offers vary by location and cannot be combined with promotional finance rates. Use Edmunds' Low APR vs. Cash Back calculator to help you decide.

Cash-back offers, rebates and incentives can vary by region. Be sure to check that the offers shown here apply in your area. Finally, if you'd rather lease than buy, take a look at our $199 lease deals for May. Happy car shopping.

Trucks | SUVs | Cars |Luxury

Trucks

2020 Ram 1500

Average discount: $8,243 (15%)
Notable incentives: Up to $2,500 in customer cash or 0% financing for 72 months
Edmunds experts say: The Ram 1500 offers uncommonly smooth driving manners because of its distinct rear suspension design. You also get a unique upscale interior highlighted by the optional 12-inch infotainment display. The Ram is both highly capable and highly comfortable.

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2020 GMC Sierra 1500

Average discount: $8,243 (15%)
Notable incentives: Up to $7,500 in customer cash or 0% financing for 84 months
Edmunds experts say: The GMC Sierra is comfortable and can be equipped with a rambunctious 6.2-liter V8. If you're looking for the best interpretation of the GM family of trucks, the Sierra could be it. Be aware that the available trick tailgate is a neat option but can't be fully utilized if you leave a trailer hitch in place.

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SUVs

2020 Kia Soul

Average discount: $2,375 (11%)
Notable incentives: Up to $2,000 in customer cash or 0% financing for 66 months
Edmunds experts say: The redesigned Kia Soul has a lot going for it. Its boxy shape gives it a seriously roomy passenger cabin and tons of cargo space. It's also quite fun to drive, with above-average handling abilities and an intuitive CVT automatic, and features Kia's intuitive infotainment system.

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2020 Chevrolet Equinox

Average discount: $6,040 (19%)
Notable incentives: Up to $4,750 in customer cash or 0% financing for 84 months
Edmunds experts say: The Chevrolet Equinox comes with great infotainment features, decent cargo space and comfortable seats, although the base engine is on the slow side and the looks aren't for everyone. Be aware that if you want a full suite of driver aids, you'll need to look at higher trim levels.

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2020 Nissan Rogue

Average discount: $3,541 (12%)
Notable incentives: Up to $2,500 in customer cash or 0% financing for 60 months
Edmunds experts say: If you need something with a roomy cabin and ample utility, the Nissan Rogue does the job. It also scores well for cabin comfort, seat comfort and a quiet interior. Its driver assist and safety features are also innovative. The Rogue's not as refined on the road as top competitors, though.

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2020 Hyundai Tucson

Average discount: $2,971 (10%)
Notable incentives: Up to $2,000 in customer cash or 0% financing for 84 months
Edmunds experts say: The Tucson offers a mix of value, ease of use, comfort, and inherent practicality that makes it a strong choice in this class. The base engine is slow for the class, but the optional turbocharged unit provides plenty of punch.

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2020 Volkswagen Tiguan

Average discount: $3,101 (10%)
Notable incentives: 120-day deferment on first month's payment and 0% financing for 72 months
Edmunds experts say: The Volkswagen Tiguan impresses with its high-tech cabin and premium materials, both of which rank high in the ever-growing field of compact three-row SUVs. The available third row is definitely only for kids since, in a vehicle this small, it's quite cramped.

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2020 Jeep Grand Cherokee

Average discount: $5,544 (12%)
Notable incentives: Up to $3,500 in customer cash or 0% financing for 72 months
Edmunds experts say: The current generation Grand Cherokee has been on sale for nearly 10 years. Normally, that would be cause for concern, but Jeep has done an admirable job of keeping this well-known SUV fresh. With a range of powerful motors and capable off-road trim levels, the Grand Cherokee can be customized to meet most buyers' needs.

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Cars

2020 Nissan Altima

Average discount: $3,348 (12%)
Notable incentives: Up to $2,000 in customer cash or 0% financing for 60 months
Edmunds experts say: Nissan's midsizer has long lingered in the shadows of the big sellers from Honda and Toyota. But the 2020 Nissan Altima reasserts itself with improved performance, sophisticated technology and impressive comfort. Available all-wheel drive helps set the Altima apart from top competitors.

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2020 Toyota Camry

Average discount: $2,613 (9%)
Notable incentives: Up to $1,500 in customer cash or 0% financing for 60 months
Edmunds experts say: The latest generation Camry draws attention with its aggressive styling and even impresses with its handling capabilities in some of its sportier trims. Strong fuel economy and an airy cabin make it a practical choice too. The noisy cabin and dated-feeling infotainment system are worth taking into consideration.

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Luxury

2020 Cadillac XT5

Average discount: $3,934 (5.2%)
Notable incentives: Up to $1,500 customer bonus cash or 0% financing for 60 months
Edmunds experts say: With updated infotainment and an improved turbocharged base engine, the 2020 Cadillac XT5 is the best it's ever been. It suffers in comparison to top midsize luxury SUVs that are more refined all around and offer technology features with more wow factor, but it remains a comfortable and approachable choice.

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2020 Volvo XC90

Average discount: $2,194 (7.6%)
Notable incentives: Up to $1,250 customer cash or 0% financing for 60 months
Edmunds experts say: Volvo's three row SUV offers plenty of space in its upscale and refined interior. Volvo's unique design language pairs Scandinavian minimalism with high-quality materials, making for a departure from German, Japanese, and American competitors.

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2020 Lexus ES 350

Average discount: $2,164
Notable incentives: Up to $2,500 customer cash or 0% financing for 60 months with 45-90 days of deferred payments
Edmunds experts say: The ES 350 may be an outlier in the midsize luxury sedan class with its front-wheel-drive architecture, but it's roomy and comfortable. Combined with Lexus' strong reputation for easy ownership, the ES has proved a perennial favorite with consumers. We just wish the infotainment system was easier to use.

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