What is the Ford Bronco?
The Ford Bronco returned this year in its sixth-generation form with the promise of an exciting, off-road-focused SUV that would live up to the iconic nameplate. Bronco-mania feels as if it has started to wane amid manufacturing issues and tough competition from Jeep's Wrangler, which seems to add a new variant every few months to steal Ford's thunder. Ford has responded to the former with assurance that factory teams are ready to accelerate improved production procedures that should alleviate any issues with the hardtop Broncos. But, when it comes to the competition, we are delighted to report that Ford's response is to go racing, as is tradition for the American OEM.
Enter the 2023 Ford Bronco, which debuts in the new Bronco Desert Racer, or DR, trim. While most off-road trims in SUVs and pickups add bits like new shocks, all-terrain tires and tough skid plates, the Bronco DR is essentially a race truck. With its sights set on competing in the SCORE Baja 1000, the Bronco DR comes off the factory assembly line turnkey-ready for the grueling, high-speed desert venue. In the words of a Ford PR rep, "just slap some stickers on it, and you're ready to roll."
The Bronco DR will initiate production with a limited run of 50 vehicles in late 2022. The number 50 was chosen to pay homage to the brand's racing heritage and 1969 Baja 1000 overall victory, achieved by a 4x4 Bronco, which still stands today as the only outright Baja 1000 win by a 4x4. It also hints at the displacement of the engine underhood.