What is it?
Hyundai takes the subcompact SUV to new dimensions — tinier dimensions, that is — with the new 2020 Venue. It serves as the bookend for the small side of the brand's SUV lineup. It's dwarfed by the already diminutive Hyundai Kona, measuring a full 5 inches shorter, but it still technically seats up to five passengers.
Under the hood of the Venue sits a 1.6-liter four-cylinder with 121 horsepower and 113 lb-ft of torque. It's estimated to return 32 mpg in combined city/highway driving when paired with a continuously variable automatic transmission, or what Hyundai calls its Smartstream Intelligent Variable Transmission. Base-model Venues come with a six-speed manual transmission standard, a rare offering in this class of vehicle. All Venues are front-wheel-drive with no option for all-wheel drive, though Hyundai says using the Snow driving mode can help keep power on the ground when the road is slippery.
Even so, calling the Venue a true SUV requires a certain linguistic flexibility. Instead, the Venue represents an increasing number of vehicles that combine crossover styling with the stance and handling abilities of a traditional hatchback.
This all begs the question: What is the Venue's value proposition? Hyundai sees it as an ideal car for "urban entrepreneurs" and loads it with standard features that young, possibly first-time car buyers would want. Such features include an 8-inch color touchscreen — the largest in the segment — Android Auto and Apple CarPlay, and advanced safety aids such as frontal collision avoidance with pedestrian detection, lane keeping assist, a rearview camera with dynamic guidelines, and driver attention monitoring.
To top it off, the Venue offers a host of expressive paint choices and trim accents, including a two-tone roof option paired to a sleek-looking denim-colored cloth and faux leather interior — the appropriately named Denim model.