2025 Lincoln Navigator

Lincoln makes every effort to ensure owning one of its SUVs is a stress-free experience. Though it doesn't always translate into reality, the intent is to soothe Lincoln owners with silence, smoothness and sophistication. The new Navigator's Rejuvenate feature takes the next step toward securing your serenity. Different programs are available that use the front seat heating and massage functions, in-cabin fragrance system, graphics flowing across the panoramic display, ambient lighting, and high-end audio system to create what Lincoln calls a "spa on wheels" for five or 10 minutes at a time.

The new 2025 Navigator represents a welcome upgrade over the previous version of Lincoln's linebacker of an SUV. It is competitive with its primary rivals, the Cadillac Escalade and Jeep Grand Wagoneer, and it represents a compelling alternative to the Infiniti QX80 and Lexus LX. Can Lincoln also chip away at BMW X7 and Mercedes-Benz GLS customers? Potentially, though the smaller and more athletic German alternatives appeal to luxury SUV buyers who don't need the Lincoln's substantial interior space and towing capacity.