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2024 Subaru Ascent MSRP and Invoice Price

TrimsMSRPInvoice PriceEdmunds Suggested
Base $35,740$33,583$33,088
Premium $38,340$35,948$35,885
Onyx Edition $43,140$40,363$39,876
Limited Most Popular$43,440$40,608$40,081
Onyx Edition Limited $48,140$44,928$44,521
Touring $50,040$46,619$46,230
Prices shown are for the most popular style of each trim with typically-equipped options.

What’s the MSRP for the 2024 Subaru Ascent?

Starting MSRP: $35,740
The Manufacturer’s Suggested Retail Price (MSRP) for the 2024 Subaru Ascent starts at $35,740 for the Base base-level trim with destination fee and popular options. Prices will increase as you add options or choose a trim with more features. MSRP stands for manufacturer’s suggested retail price. This is the price that Subaru sets and recommends that a Subaru dealership charge for its Ascent vehicles. MSRP is often cited in many advertisements and vehicle reviews.
The most popular trim of the 2024 Subaru Ascent is the Limited, which has an MSRP of $43,440 with destination fee and popular options. The highest-priced Touring trim has an MSRP of $50,040 with destination fee and popular options. Learn more

What’s the invoice price for the 2024 Subaru Ascent?

Starting Invoice Price: $33,583
The Edmunds Estimated Invoice Price for the 2024 Subaru Ascent is $33,583 for the Base base trim with destination fee and popular options.
The Edmunds Estimated Invoice Price for the 2024 Subaru Ascent is the price Edmunds determined the Subaru dealership paid Subaru for a 2024 Ascent vehicle. Some people focus on this price, but depending on the demand for a Ascent and other factors, actual Subaru dealer selling prices of this vehicle in your area may be higher or lower. For this reason Edmunds publishes the Edmunds Suggested Price for the 2024 Subaru Ascent based on recent transactions, which predicts the market price of 2024 Ascent vehicles, regardless of the invoice price.
The popular Limited trim has an invoice price of $40,608 with destination fee and popular options. And the highest-priced Touring trim has an invoice price of $46,619 with destination fee and popular options. Learn more

What does Edmunds suggest that I pay for the 2024 Subaru Ascent based on recent purchases in my area?

Starting Edmunds Suggested Price: $33,088
Based on Edmunds analysis of recent prices paid in your area, the Edmunds Suggested Price for the 2024 Subaru Ascent Base base trim is $33,088.
The Edmunds Suggested Price for a 2024 Subaru Ascent is based on recent transactions in your area. We remove any incentives that were applied, and then see if recent buyers still paid less than the Manufacturer’s Suggested Retail Price (MSRP). If recent buyers paid less than the MSRP, we apply the percent off of the MSRP to determine the market value. And then we subtract any current, generally-available cash rebates. The result is the Edmunds Suggested Price. The Edmunds Suggested Price can change at the beginning of each calendar month when manufacturers usually announce changes to their incentives.
The Edmunds Suggested Price for the popular Limited trim with destination fee and popular options is $40,081. And the Edmunds Suggested Price for the Touring trim with destination fee and popular options is $46,230. Edmunds Suggested Price is the Edmunds equivalent to the blue book value for a car. Learn more

What’s the process for getting the best price on a 2024 Subaru Ascent?

1. You’ll want to contact local Subaru dealers and ask them for their best price for the 2024 Subaru Ascent trim that you want.
2. Compare your dealer price quotes for the 2024 Subaru Ascent using Edmunds Price Checker™.
3. When choosing where to purchase your car, you may want to consider other factors like how you were treated by the dealership sales staff over the phone and via email, and the convenience/location of the dealership. Learn more

Where can I get local dealer price quotes on a 2024 Subaru Ascent?

Dealers often can’t show their lowest prices online. Learn more

Am I getting a good deal on my 2024 Subaru Ascent with the price quote I have?

Edmunds Price Checker™ rates your dealer price quote for a 2024 Subaru Ascent as high, fair, good or great. Based on the Ascent VIN or MSRP price you enter, we can rate your price compared to recent prices paid in your area for the same and similar vehicles. Learn more
Are you getting a good price? Check it before you buy.
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What is the out-the-door price for a 2024 Subaru Ascent with taxes and fees?

Starting Out-the-Door Price: $36,824
The out-the-door price for the 2024 Subaru Ascent Base trim with options is $36,824 - this is based on an Edmunds Suggested Price of $33,088 and $3,736 in taxes and fees. Keep in mind that this does not include any finance charges, which will increase your out-the-door price.
The out the door price for the popular Limited trim is $44,586 - $40,081 for the Edmunds Suggested Price, and $4,505 in taxes and fees. The highest-priced Touring trim has the out the door price of $51,412 - $46,230 for the Edmunds Suggested Price, and $5,182 in taxes and fees. Learn more

How can I calculate my monthly payment or lease payment for the 2024 Subaru Ascent?

Edmunds’ Monthly Loan Calculator and Monthly Lease Calculator let you calculate your monthly loan payment or lease payment with your own trade-in value and the APR provided by your lender. Learn more

How much does optional equipment cost for the 2024 Subaru Ascent?

Use Edmunds Build & Price to customize your 2024 Subaru Ascent. We have pricing for OEM factory-installed options, but not dealer-installed options.

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