Toyota Prius Prime XSE Premium 4dr Hatchback Exterior Shown

2024 Toyota Prius Prime

Price Range: $32,975 - $39,670

We tested it along with its competitors. Let us help you decide if it’s right for you.

Edmunds Senior Reviews Editor

127+ details testedWe drove it. Our Edmunds experts put the Toyota Prius Prime through rigorous testing on the road and track to help you make informed decisions in your next car purchase.

The 2024 Prius Prime is sleek and stylish, but even more exciting are its substantial all-electric range, high fuel economy and pleasing driving characteristics. Charge it frequently and the Prime can really help save on gas. But the Prius does suffer from lackluster space for rear passengers and cargo.

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National Market Price

$31,584

Prices based on sales in ND thru 6/30/25

Final assembly in Japan

2024 Toyota Prius Prime Review

Pros

Shows that a fuel-efficient can also be attractive
Powerful enough to keep up with traffic yet offers outstanding fuel economy
Can go more than 40 miles on all-electric power
Intuitive-to-use infotainment system

Cons

Sleek shape cuts into space for people and cargo
Gauge cluster blocked by the steering wheel and hard to see
Noisy when the gas engine kicks on

What's new

The Prius Prime returns unchanged for 2024
Part of the fifth Prius generation introduced for 2023

Overview

Written by automotive expert Mark Takahashi

12/7/2023

The Toyota Prius is the poster child for hybrid efficiency. The Prius Prime pushes fuel economy even further with plug-in capabilities that can greatly reduce consumption. After receiving one of the most comprehensive makeovers last year, the Toyota Prius Prime returns unchanged for the 2024 model year. As a middle ground between the standard Prius and a full EV, the plug-in Prius Prime delivers the best of both worlds with no range anxiety.

Continue reading Edmunds Expert Rating below

Toyota Prius Prime PHEV Insights

Trim:

Prius Prime SE

All Electric Range

45 miles

EPA Estimated Electric Range

The Prius Prime will automatically switch to gas when the electric battery is low.

| range map

Check how far you can drive on a single EV charge

Charging

4 hrs

240V Home Charging

EV batteries should be kept at 30-80% charged to extend battery life.

When can I use NACS/Tesla charging stations?

Hybrid Parts Warranty

8 yrs or 100,000 miles

According to GeoTab’s data, if the observed degradation rates are maintained, the vast majority of batteries will outlast the usable life of the vehicle.

EV Tax Credits & Rebates

EV Rebates vary by state. We’ll help you find all the rebates you qualify for.

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Cost to Drive

$65/mo

Prius Prime

$163/mo

Car Avg.

Monthly estimates based on costs in North Dakota

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Edmunds spotlight: Efficient and attractive

The Prius Prime is estimated to offer between 39 and 44 miles of electric-only range on a full charge, which should be enough for most drivers' daily commute. That means visits to the gas station could be rare, and even when you exceed the battery-only range, you can expect to achieve a very impressive 50 mpg when using gasoline. Thanks to a full redesign last year, this new Prius generation also looks significantly better, with simpler, more elemental styling that gives it a sleeker look. Compared to its predecessors, we think this latest iteration is downright attractive.

Competitors to consider

Among plug-in hybrids, there's really nothing that competes with the Prius Prime in its size class. You'd have to step up to larger plug-in hybrid SUVs such as the Hyundai Tucson, Kia Niro, Kia Sorento and Toyota's own RAV4 Prime. For the most part, these alternatives won't match the Prius Prime's EV range or overall fuel economy figures. But they will provide more passenger and cargo space, areas where the Prius comes up short.

Edmunds Expert Rating

edmunds TESTED

Driven, tested, rated by automotive expert Brian Wong

Great

8.1

out of 10

We drove the 2024 Toyota Prius Prime on our test track and on real roads. Our Edmunds team conducts rigorous independent vehicle testing, driving 500,000 miles a year.

Performance

8.5/10

How does the Prius Prime drive? The Prius Prime at times feels more like an EV than a traditional hybrid, especially during city driving where that instant torque makes the car feel responsive and agile. It's also capable of getting on the highway without the gas engine. While in EV mode, you can floor the accelerator and the gas engine won't turn on.

But we did find that the Prius Prime is noticeably quicker with both the engine and electric motor working in conjunction. At the Edmunds test track, our test vehicle sprinted from 0 to 60 mph time in a quick 6.9 seconds. A regular Prius is slower at 7.7 seconds to 60 mph. Structural updates and new suspension components in several areas have also improved the Prius Prime composure on the road. The steering is numb, but it feels precise with sharp turn-in and tracks straight on the highway with no effort.

Comfort

7.5/10

How comfortable is the Prius Prime? The Prius Prime's front seats offer enough support to be comfortable for longer stints. The rear seats are also comfortable. We like how the car rides smoothly over bumps and broken pavement. However, excessive tire, wind and engine noise under acceleration holds the Prius Prime back from being a fully relaxing car to drive. There's only a single climate zone, and the latest Prius Prime has lost some of its finer climate controls that previous models had, such as the ability to shut off the fans to all seats but the driver to enhance efficiency.

Interior

7/10

How’s the interior? A conventional dashboard layout and well-placed controls make the Prius Prime's interior functional and easy to interact with. Less appealing is the digital instrument cluster. It displays too much information and looks cluttered as a result. Its placement and shape are also awkward. Most of our drivers found that when they adjusted the seat and steering wheel to their desired position, the top of the steering wheel partially blocked their view of the display.

The Prius Prime's latest design has also cut down on backseat room and visibility compared to older models. You have to duck down quite a bit to get into the back. Once you do get inside, headroom is in short supply for anyone more than 6 feet tall. Rear visibility is poor because of the small angled rear window and thick rear roof pillars.

Continue reading Edmunds Expert Rating below

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National average sale prices for the 2024 Toyota Prius Prime

National Market Price

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Technology

8.5/10

How’s the tech? Our Prius Prime XSE test vehicle had the upsized 12.3-inch center touchscreen. We like the clean interface, responsiveness and Google-powered navigation of Toyota's latest multimedia system. Wireless connectivity for Android Auto and Apple CarPlay comes standard, along with a wireless charging pad on higher trims. But be careful: It's not cooled, so after about an hour in there your phone will come out feeling toasty. If you prefer to charge more conventionally, there are multiple USB-C ports spread throughout the cabin.

The lane keeping assistance system keeps the hybrid centered in its lane effectively, and acceleration and braking are smooth when using adaptive cruise control. Another feature, Proactive Driving Assist, provides subtle hints to the driver in everyday situations. If traffic slows ahead of you, the Prius will start to brake very subtly as you lift off the gas as a hint to start slowing down. It also flashes an LED strip on the dash if traffic in front of you pulls away. It would be easy for a system like this to be annoying enough to shut it off, but it never came across as overbearing during our testing.

But the Traffic Jam Assist system is the opposite. It works at speeds of 25 mph and under and allows for hands-free driving while the adaptive cruise is engaged. Part of the system is an infrared camera that reads the driver's face to make sure the driver is paying attention. But the camera is always watching even if Traffic Jam Assist isn't on, and it's way too sensitive. The instrument cluster gets filled with warnings constantly if you look away for only a second (to adjust the climate controls, for example). And if you drive with a hand on top of the wheel the car will tell you to "Sit up" since it can't see your face.

Storage

8/10

How’s the storage? Open up the Prius Prime's hatchback and you'll have 20.3 cubic feet of cargo space available behind the rear seats, matching the regular Prius. This is more cargo space than you'll get from a similarly sized sedan's trunk, but it's less than previous Prius models offered. It's now shallower and skinnier than before, and we couldn't fit a set of golf clubs lengthwise across the back of the vehicle. The raised cargo floor might suggest some sort of underfloor storage, but there's none to be found.

Up front, the Prius Prime has a skinny-but-deep center console bin and a helpful rubberized space under the dash to store small items. The available wireless charging pad is conveniently located next to the gear shifter. The cupholders are a touch larger than usual and will fit most water bottles.

Continue reading Edmunds Expert Rating below

Fuel Economy

9.5/10

How’s the fuel economy? The Prius Prime boasts an EPA-estimated 44 miles of range for the SE and 39 miles for XSE models. This is excellent for a plug-in hybrid. On Edmunds' standardized test route, however, the Prius Prime had trouble hitting those targets. Our XSE test vehicle only covered 33.7 miles before the battery ran out of power and the gas engine started up. Still, the Prius Prime is a very efficient vehicle overall. On our route, our XSE test car got an observed 50.9 mpg.

Toyota estimates that it takes about four hours to charge the Prius Prime's 13.6-kWh battery pack on a 240-volt charger.

Value

9/10

Is the Prius Prime a good value? Toyota offers a three-year/36,000-mile standard warranty and a five-year/60,000-mile powertrain warranty. But on hybrids like the Prius Prime, the electrical components are covered for eight years/100,000 miles and the battery is covered up to 10 years/150,000 miles. Toyota also provides two years of free maintenance, something not often found outside the luxury sphere.

The price tag on the Prius has grown, but in the Prime that increase is at least offset by its enhanced EV abilities. Adding range means using even less gas and, in turn, those savings can add up more quickly. The Prius' interior quality has taken a step forward on this latest model, but there are still some obvious hard plastic panels. The doors feel a bit flimsy and make a tinny sound when you close them.

Wildcard

8.5/10

The Prius' dramatic makeover pulled it from the ranks of "ugliest car" lists to something sleek and cohesive, and the Prime builds on that with its expanded electric range and performance abilities. Rather than a glorified hybrid, it offers something akin to an EV experience and when the battery drains you still get over 50 mpg combined. The Prime has extra appeal over the standard Prius thanks to its efficiency, fun and enhanced value.

Which Prius Prime does Edmunds recommend?

The base SE trim may be a bit too basic for some shoppers, which is why we suggest stepping up to the midrange XSE trim. You get several convenience and interior upgrades that make the Prius Prime much more desirable and it's also eligible for many more options.

Compare 2024 Toyota Prius Prime trim levels

Helpful trims summary and side-by-side comparison chart

Toyota Prius Prime Owner Reviews

4.6

14 reviews

5(79%)

4(14%)

3(0%)

2(0%)

1(7%)

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Most Helpful Owner Reviews

Handles well, great MPG’s and quick

Dillon, 04/23/2024

2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)

I’m 6’2” and 230 pounds and I do not have issues getting in and out of the car. I do a lot of driving and the driver’s seat is comfortable, I’ve only been in the passenger seat once and it was adequate. I like the plug-in hybrid and typically get about 45 miles out of the battery. I had a 2021 RAV4 prime and was always surprised how noisy the engine could be and hoped that issue would be …

Fun and Enjoyable Drive - Premium Quality

Richard C., 07/25/2023

2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)

Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade. We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons. Pros: Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle. One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on. Cons: The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats. The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius. Verdict (Personal Opinion): This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.

Sweet car!

Bob, 09/06/2023

2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)

This car is so smooth and responsive. When fully charged it runs around 40 miles on pure electric, then seamlessly switches to hybrid mode. I've only put a little over 400 miles on it, but only had to run in hybrid mode once, when I took a trip of about 90 miles. I figure I burned about a quart of gas on that trip. I charge it at night when the electric rate is cheap - $.10 a kWh. …

Quite adequate

Martin, Montréal, Québec, 02/25/2024

2024 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)

The other day it was -12°C (10°F), and from a fully charged battery (96%) to a fully discharged battery (33%) the car was able to go 37 km (23 miles) at 105 km/h (65 mph) with climate control on automatic set to 19°C (66°F). The car was in auto EV/HV mode, thus the 33% cutoff. I was quite pleased with that result, considering that the car is on winter tires and that road was partly …

We have a limited number of reviews for the 2024 Toyota Prius Prime, so we've included reviews for other years of the Prius Prime since its last redesign.

See all 14 reviews of the Toyota Prius Prime

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2024 Toyota Prius Prime video

Hybrid vs. Plug-in Hybrid: What’s the Difference & Which One Is Right For You?

Plug-in hybrids are becoming more and more popular, but how are they different from regular hybrids? Edmunds’ Nick Yekikian tells you all about the differences between hybrid and plug-in hybrid powertrains in this video.

2024 Toyota Prius Prime Features & Specs

Trim:

Base MSRP Excludes Destination Fee	$32,975
EV Tax Credits & Rebates	$500 Based on income
Engine Type	Plug-in hybrid
EPA Electric Range	45 miles
Combined MPGe (Electric + Gas)	127 MPGe
Cost to Drive	$65/month
Total Charging Time (240V)	4.0 hours
Seating	5 seats
Cargo Capacity All Seats In Place	20.3 cu.ft.
Drivetrain	front wheel drive
Warranty	3 years / 36,000 miles

See Edmunds PHEV insights See all features & specs

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Safety

Our experts’ favorite Prius Prime safety features:

Pre-Collision System with Pedestrian Detection: Warns you of an impending collision and applies the brakes in certain scenarios.
Lane Departure Alert with Steering Assist: Warns you of a lane departure when a turn signal isn't used and can automatically steer to maintain lane position.
Safe Exit Assist: Warns occupants of vehicles or bicycles approaching from the rear as they exit the Prius.

NHTSA Overall Rating 5 out of 5 stars

The National Highway Transportation Safety Administration offers independent analysis.

Frontal Barrier Crash Rating	Rating
Overall	4 / 5
Driver	4 / 5
Passenger	5 / 5
Side Crash Rating	Rating
Overall	5 / 5
Side Barrier Rating	Rating
Overall	5 / 5
Driver	5 / 5
Passenger	5 / 5
Combined Side Barrier & Pole Ratings	Rating
Front Seat	5 / 5
Back Seat	5 / 5
Rollover	Rating
Rollover	5 / 5
Dynamic Test Result	No Tip
Risk Of Rollover	9.2%

IIHS Rating

The Insurance Institute of Highway Safety uses extensive crash tests to determine car safety.

Small Overlap Front Driver-Side Test	Good
Small Overlap Front Passenger-Side Test	Good
Moderate Overlap Front Test – Original	Good
Moderate Overlap Front Test – Updated	Not Tested
Side Impact Test – Original	Not Tested
Side Impact Test – Updated	Good
Roof Strength Test	Not Tested
Rear Crash Protection / Head Restraint	Not Tested

FAQ

Is the Toyota Prius Prime a good car?

The Edmunds experts tested the 2024 Prius Prime both on the road and at the track, giving it a 8.1 out of 10. Edmunds’ consumer reviews show that the 2024 Prius Prime gets an average rating of 5 stars out of 5 (based on 14 reviews) What about cargo capacity? When you're thinking about carrying stuff in your new car, keep in mind that the Prius Prime has 20.3 cubic feet of trunk space. And then there's safety and reliability. Edmunds has all the latest NHTSA and IIHS crash-test scores, plus industry-leading expert and consumer reviews to help you understand what it's like to own and maintain a Toyota Prius Prime. Learn more

What's new in the 2024 Toyota Prius Prime?

According to Edmunds’ car experts, here’s what’s new for the 2024 Toyota Prius Prime:

The Prius Prime returns unchanged for 2024
Part of the fifth Prius generation introduced for 2023

Learn more

Is the Toyota Prius Prime reliable?

To determine whether the Toyota Prius Prime is reliable, read Edmunds' authentic consumer reviews, which come from real owners and reveal what it's like to live with the Prius Prime. Look for specific complaints that keep popping up in the reviews, and be sure to compare the Prius Prime's 5-star average consumer rating to that of competing vehicles. Learn more

Is the 2024 Toyota Prius Prime a good car?

There's a lot to consider if you're wondering whether the 2024 Toyota Prius Prime is a good car. Edmunds' expert testing team reviewed the 2024 Prius Prime and gave it a 8.1 out of 10. Our consumer reviews show that the 2024 Prius Prime gets an average rating of 5 stars out of 5 (based on 14 reviews). Safety scores, fuel economy, cargo capacity and feature availability should all be factors in determining whether the 2024 Prius Prime is a good car for you. Learn more

How much should I pay for a 2024 Toyota Prius Prime?

The least-expensive 2024 Toyota Prius Prime is the 2024 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT). Including destination charge, it arrives with a Manufacturer's Suggested Retail Price (MSRP) of about $32,975.

Other versions include:

SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) which starts at $32,975
XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) which starts at $36,225
XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) which starts at $39,670

Learn more

What are the different models of Toyota Prius Prime?

If you're interested in the Toyota Prius Prime, the next question is, which Prius Prime model is right for you? Prius Prime variants include SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT), XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT), and XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT). For a full list of Prius Prime models, check out Edmunds’ Features & Specs page. Learn more

2024 Toyota Prius Prime

Pricing

2024 Toyota Prius Prime Review

Pros

Cons

What's new

Overview

Toyota Prius Prime PHEV Insights

All Electric Range

Charging

Hybrid Parts Warranty

EV Tax Credits & Rebates

Cost to Drive

Edmunds spotlight: Efficient and attractive

Competitors to consider

Edmunds Expert Rating

Performance

Comfort

Interior

Save as much as $1,674 with Edmunds

National Market Price

Technology

Storage

Fuel Economy

Value

Wildcard

Which Prius Prime does Edmunds recommend?

Toyota Prius Prime Owner Reviews

Most Helpful Owner Reviews

Handles well, great MPG’s and quick

Fun and Enjoyable Drive - Premium Quality

Sweet car!

Quite adequate

Helpful shopping links

2024 Toyota Prius Prime video

Hybrid vs. Plug-in Hybrid: What’s the Difference & Which One Is Right For You?

2024 Toyota Prius Prime Features & Specs

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Safety

Our experts’ favorite Prius Prime safety features:

NHTSA Overall Rating 5 out of 5 stars

IIHS Rating

FAQ

Is the Toyota Prius Prime a good car?

What's new in the 2024 Toyota Prius Prime?

Is the Toyota Prius Prime reliable?

Is the 2024 Toyota Prius Prime a good car?

How much should I pay for a 2024 Toyota Prius Prime?

What are the different models of Toyota Prius Prime?

Related 2024 Toyota Prius Prime info

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