Almost Half of Chicago Auto Show Attendees Intend to Purchase a Car Within One Year, Says Edmunds.com
CHICAGO, Ill. — February 16, 2015 — Nearly 44 percent of adults attending this year's Chicago Auto Show (CAS) are planning to buy a car or truck within the next year, while almost 70 percent say that they will buy within two years, according to a survey conducted by Edmunds.com, the premier destination for car shopping. The survey, which polled nearly 1,000 CAS attendees over the weekend, demonstrates the strong potential influence that car shows can have over car buying decisions.
"Auto shows certainly draw their share of car enthusiasts, but smart shoppers will find that these shows can really help them narrow down the vehicles that they're considering," says Edmunds.com Consumer Advice Editor Carroll Lachnit. "If you're in the market for a new car, auto shows offer an unparalleled way to get a hands-on feel for all of the cars on your list in a very short period."
Other interesting findings from Edmunds.com's CAS survey include the following:
- 83 percent of respondents said that their households use two or more cars in a given day, and 39 percent said they use three or more cars.
- The Chicago Auto Show is a popular destination for repeat visitors. 69 percent of those polled said that they have attended the show previously, and nearly 50 percent of those return visitors said that they've previously attended the Chicago Auto Show five or more times.
- An impressive proportion of Chicago Auto Show attendees are considered automotive aficionados within their circle of friends and family. 69 percent of respondents said that family and friends ask them "a lot" or "sometimes" for advice on what type of car or truck to buy.
Edmunds.com offers car shoppers more details about how they can make the most of the auto show experience at http://www.edmunds.com/car-buying/a-car-shoppers-guide-to-auto-shows.html.
The Chicago Auto Show is open to the public through February 22, 2015. Tickets cost $12 for adults ($6 for seniors and children age 7-12; children under 7 are free) and can be purchased at www.chicagoautoshow.com.
About Edmunds.com
Car-shopping website Edmunds serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions at our Help Center and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.
