Auto Sales Staying Strong in February, Forecasts Edmunds
SANTA MONICA, CA — February 23, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,331,787 new cars and trucks will be sold in the U.S. in February for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.6 million. This reflects a 17 percent increase in sales from January 2017, but a 1 percent decrease from February 2016. Even though February is historically a slow sales month, it gets a nice bump from the President's Day holiday weekend when auto sales are usually 20 percent higher than an average February weekend.
"The holiday weekend is likely a contributing factor to strong sales in February, but we're also seeing signs that automakers are starting to be a bit more aggressive to move cars off the lot," said Jessica Caldwell, Edmunds executive director for industry analysis. "Fleet sales were robust in February, and incentives are continuing to rise. While trucks and SUVs don't need as much help to find interested buyers, inventories of passenger cars have been building."
| Sales Volume |
February 2017 Forecast |
February 2016 |
January 2017 |
Change from February 2016 |
Change from January 2017 |
|---|---|---|---|---|---|
| GM | 240,795 | 227,825 | 195,909 | 5.7% | 22.9% |
| Ford | 208,627 | 216,045 | 171,186 | -3.4% | 21.9% |
| Toyota | 179,593 | 187,954 | 143,048 | -4.4% | 25.5% |
| Fiat Chrysler | 169,514 | 187,318 | 152,218 | -9.5% | 11.4% |
| Nissan | 129,561 | 130,911 | 112,319 | -1.0% | 15.4% |
| Honda | 117,685 | 118,986 | 106,380 | -1.1% | 10.6% |
| Hyundai/Kia | 96,054 | 102,746 | 82,133 | -6.5% | 16.9% |
| VW/Audi | 38,669 | 34,039 | 36,711 | 13.6% | 5.3% |
| Industry | 1,331,787 | 1,344,983 | 1,138,241 | -1.0% | 17.0% |
Edmunds estimates that retail SAAR will come in at 13.5 million vehicles in February 2017, with fleet transactions accounting for 23.3 percent of total sales. An estimated 3.4 million used vehicles will be sold in February 2017, for a SAAR of 37.9 million (compared to 3.0 million — or a SAAR of 37.9 million — in January).
| Market Share |
February 2017 Forecast |
February 2016 |
January 2017 |
Change from February 2016 |
Change from January 2017 |
|---|---|---|---|---|---|
| GM | 18.1% | 16.9% | 17.2% | 1.1% | 0.9% |
| Ford | 15.7% | 16.1% | 15.0% | -0.4% | 0.6% |
| Toyota | 13.5% | 14.0% | 12.6% | -0.5% | 0.9% |
| Fiat Chrysler | 12.7% | 13.9% | 13.4% | -1.2% | -0.6% |
| Nissan | 9.7% | 9.7% | 9.9% | 0.0% | -0.1% |
| Honda | 8.8% | 8.8% | 9.3% | 0.0% | -0.5% |
| Hyundai/Kia | 7.2% | 7.6% | 7.2% | -0.4% | 0.0% |
| VW/Audi | 2.9% | 2.5% | 3.2% | 0.4% | -0.3% |
More insight into recent auto industry trends can be found in the Edmunds Industry Center at https://www.edmunds.com/industry-center/.
About Edmunds
Edmunds is the leading car information and shopping platform, helping millions of visitors each month find their perfect car. With products like Edmunds Your Price, Your Lease and Used+, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at more than 13,000 dealer franchises across the U.S. Edmunds' in-house team of unbiased car shopping experts provide industry-leading vehicle reviews and shopping tips, as well as welcome all car-shopping questions at our Help Center, via email at help@edmunds.com and on Twitter and Facebook. Edmunds is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich.
