Edmunds.com and Simpson Buick GMC Partner for Unprecedented Sales Event in Southern California
SANTA MONICA, Calif. — March 26, 2014 — Edmunds.com, the premier destination for car shopping, today announced that Simpson Buick GMC will be the first car dealership in Southern California to participate in an Edmunds.com's Price Promise® Takeover Event.
As part of the event, which takes place this weekend, March 28-30, in Buena Park, Calif., every new car in stock at Simpson Buick GMC is guaranteed to be priced at True Market Value (TMV®), as verified by Edmunds.com. Edmunds.com will also make its Live Advice staff available to offer shoppers objective advice through an Internet and telephone "hot spot" located inside the dealership.
"We're excited to be partnering with Edmunds.com to help car shoppers feel great about their new car purchase — not just about the vehicle, but about the price they are paying for it, too, "said David Simpson, President of Simpson Buick GMC of Buena Park.
"We are known for our customer service and yet we are always looking for ways to deliver an even better experience," said Simpson Buick GMC's General Manager George Shire. "We think that car shoppers will really appreciate the guaranteed prices and the ability to easily get third-party validation from Edmunds.com's Live Advice team right here in the dealership."
Edmunds.com has hosted "takeover" events in New York, Northern California and St. Louis, and found that shoppers were able to cut down on negotiation times while at the same time securing a price that gave them confidence about their purchase. Dealerships, meanwhile, found that they were able to sell more new cars during the takeover weekend thanks to higher volumes of foot traffic and more confident shoppers.
"Edmunds.com's Price Promise Takeover Event is an opportunity through which both car shoppers and dealers truly stand to benefit," says Edmunds.com President Seth Berkowitz. "Events like these are a great example of Edmunds.com's mission to build a better car shopping experience. We're always excited to work with dealerships like Simpson Buick GMC who share that same vision."
Simpson Buick GMC is the only Buick/GMC dealership in California to earn Edmunds.com's 2014 Five Star Dealer Award, which is given annually to dealerships who have earned an average five-star rating on Edmunds.com's Dealer Ratings and Review page. The store is located at 6600 Auto Center Drive, Buena Park, Calif., and is open Friday and Saturday from 9am to 9pm and Sunday from 10am to 8pm.
About Edmunds
Edmunds is a car-shopping Web site driven to make car buying easy. Almost 18 million visitors use our shopping tools every month to connect with over 9,500 dealer franchises across the U.S. Shoppers can browse our inventory listings for available cars and trucks, and with Edmunds.com's Price PromiseSM, they can get an instant, upfront price on those same vehicles. Recently named by Maritz Research as one of the most trusted online consumer review sites - and the only automotive site listed in the top ten - Edmunds.com is also home to comprehensive car reviews, shopping tips, photos, videos and feature stories. Even when you're at the dealership, we're always by your side. Visit our Help Center or use our acclaimed Edmunds.com iPhone and iPad apps or Edmunds.com Android App. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook. You can also find us on Instagram, Google+, Pinterest, LinkedIn and Flipboard.
