Edmunds.com 'Takes Over' Two Houston Area Hyundai Dealerships to Provide Exclusive Car Shopping Experience

SANTA MONICA, Calif. — December 10, 2014 — Houston area car dealerships Humble Hyundai and North Freeway Hyundai will offer an unprecedented shopping experience when they invite the car buying experts from Edmunds to "take over" its showrooms this weekend, December 12-13.

During this exclusive shopping event, every new car in stock will be available at upfront prices guaranteed through the Edmunds.com Price Promise® service. Prices will be set at or below Edmunds.com's True Market Value® prices, which means shoppers are guaranteed to save hundreds or even thousands below MSRP. Edmunds.com experts also will be on hand to objectively answer car shoppers' questions and advise them throughout the sales process.

"We put extra emphasis on customer service and, by inviting Edmunds.com into our store, we hope to give our customers the best car buying experience they've ever had," says Paul Peebles, President and Owner of North Freeway Hyundai.

"With the trust and expertise of Edmunds.com guiding them through the process, we expect to get more customers on their way to celebrating the holiday season in a brand new Hyundai," adds Karl Krell, General Manger of Humble Hyundai.

Edmunds Price Promise® program is designed to give shoppers a convenient and reliable way to know exactly what price they'll pay at the dealership. According to a survey conducted by Edmunds.com, the biggest unmet need of car shoppers is getting an actual price for a car. Price Promise tackles this issue head-on by offering instant, locked-in prices on cars listed on Edmunds.com's inventory pages by participating dealers.

"This weekend's 'takeover' is just one of many initiatives we have underway to help car shoppers feel good about their new car purchase," says Edmunds.com President Seth Berkowitz. "We're excited to partner with forward-thinking dealerships like Humble Hyundai and North Freeway Hyundai who share our goals to continue building a better car shopping experience."

Edmunds.com will take over the two participating dealerships this weekend from 9am to 9pm on Friday and Saturday. Humble Hyundai is located at 18877 Hwy 59 North in Humble, Tex. North Freeway Hyundai is located at 20440 Interstate 45 North in Spring, Tex.

About Edmunds.com
Car-shopping website Edmunds serves nearly 18 million visitors each month. With Edmunds.com Price Promise^®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions at our Help Center and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.