Edmunds.com True Market Value® Price Stickers Now Available for New Vehicles

FOR IMMEDIATE RELEASE

Edmunds.com True Market Value^® Price Stickers Now Available for New Vehicles

SANTA MONICA, Calif. — April 22, 2008 — As the Internet has become an increasingly important part of the automobile purchase process for car buyers, Edmunds.com is bridging the gap between the online research process and the dealership sales experience. Beginning today, Edmunds.com True Market Value^® (TMV^®) price stickers can be printed for dealers to display in the windows of new vehicles.

The window stickers have the potential to significantly improve the sales process for dealers and consumers:

• The millions of loyal consumers who check Edmunds.com TMV^® prices will instantly recognize and trust the source of the pricing information, adding a dimension of credibility to the dealership and its prices, and speeding up the sales process.
• Consumer satisfaction scores will likely improve as consumers will be confident that they have paid fair prices for their new vehicles.

One of the nation's largest automotive groups has already recognized the advantages of sharing Edmunds.com TMV^® with consumers; Lithia Motors Inc. (NYSE: LAD) has found TMV^® to be a useful tool as a third party pricing reference and will continue to offer it to customers in their 108 stores.

Edmunds.com TMV Window Stickers are easily accessible and printable free of charge via any TMV^® Pricing Report at ${cms.environmentUrls.wwwUrl}/new-cars/. Other tools for dealerships, including Edmunds.com's Premier Dealer Program resources, can be found in the Dealer Resource Center.

About Edmunds
Edmunds publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value^®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.