September Auto Sales to Maintain Trend of Healthy Growth in 2014, Forecasts Edmunds.com
SANTA MONICA, Calif. — September 25, 2014 — Edmunds.com, the premier destination for car shopping, forecasts that 1,261,380 new cars and trucks will be sold in the U.S. in September for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.5 million. The projected sales will be a 20.3 percent decrease from August 2014, but an 11 percent increase from September 2013.
"September sales are consistent with the strength we've seen most of this year," says Edmunds.com Senior Analyst Jessica Caldwell. "But the topline sales aren't as interesting as the ways in which shoppers have driven those sales. Buyers have been able to secure low financing deals and have responded to lease offers in record numbers. These are behaviors that bode well for the continued strength of new car sales."
| Sales Volume |
Sep-14 Forecast |
Sep-13 | Aug-14 | Change from Sep 2013* |
Change from Aug 2014* |
|---|---|---|---|---|---|
| GM | 228,801 | 187,195 | 272,423 | 22.2% | -16.0% |
| Ford | 177,310 | 184,452 | 221,273 | -3.9% | -19.9% |
| Toyota | 175,776 | 164,457 | 246,100 | 6.9% | -28.6% |
| Chrysler Group | 165,004 | 143,017 | 198,379 | 15.4% | -16.8% |
| Honda | 128,895 | 105,563 | 167,038 | 22.1% | -22.8% |
| Nissan | 101,260 | 86,868 | 134,388 | 16.6% | -24.7% |
| Hyundai/Kia | 99,919 | 93,105 | 124,670 | 7.3% | -19.9% |
| VW/Audi | 45,332 | 44,985 | 52,282 | 0.8% | -13.3% |
| Industry | 1,261,380 | 1,136,214 | 1,582,600 | 11.0% | -20.3% |
*NOTE: September 2014 had 24 selling days, September 2013 had 23 and August 2014 had 27.
Edmunds.com estimates that retail SAAR will come in at 13.8 million vehicles in September, with fleet transactions accounting for 16.2 percent of total sales. An estimated 2.95 million used cars will be sold in September, for a SAAR of 36.3 million (compared to 2.98 million used-car sales in August, for a SAAR of 36.2 million).
| Market Share | Sep-14 Forecast | Sep-13 | Aug-14 | Change from September 2013 (Percentage pts.) | Change from August 2014 (Percentage pts.) |
|---|---|---|---|---|---|
| GM | 18.1% | 16.5% | 17.2% | 1.7% | 0.9% |
| Ford | 14.1% | 16.2% | 14.0% | -2.2% | 0.1% |
| Toyota | 13.9% | 14.5% | 15.6% | -0.5% | -1.6% |
| Chrysler Group | 13.1% | 12.6% | 12.5% | 0.5% | 0.5% |
| Honda | 10.2% | 9.3% | 10.6% | 0.9% | -0.3% |
| Nissan | 8.0% | 7.6% | 8.5% | 0.4% | -0.5% |
| Hyundai/Kia | 7.9% | 8.2% | 7.9% | -0.3% | 0.0% |
| VW/Audi | 3.6% | 4.0% | 3.3% | -0.4% | 0.3% |
Edmunds.com encourages shoppers in the market right now for a new car to check out Edmunds.com's Deals of the Month page, where they can find some of the strongest available deals, including zero-percent financing for up to 72 months on a 2014 Ford Flex or $1,500 cash on a 2014 Hyundai Elantra Coupe.
About Edmunds.com
Car-shopping website Edmunds serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions at our Help Center and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.
