Steady Car Sales in October Set a Festive Tone for Upcoming Holiday Shopping Season, Says Edmunds.com
SANTA MONICA, Calif. — October 30, 2014 — Edmunds.com, the premier destination for car shopping, forecasts that 1,281,548 new cars and trucks will be sold in the U.S. in October for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.3 million. The projected sales will be a 3.1 percent increase from September 2014, and a 6.4 percent increase from October 2013.
"Car and truck sales have settled into a groove," says Edmunds.com Senior Analyst Jessica Caldwell. "Dealers are welcoming a consistent flow of shoppers into their showrooms, and the pace will likely remain steady through the end of the year. With declining gas prices and strong truck and SUV sales, the industry is poised for a very busy holiday season."
| Sales Volume |
Oct-14 Forecast |
Oct-13 | Sep-14 | Change from Oct 2013* |
Change from Sep 2014* |
|---|---|---|---|---|---|
| GM | 231,131 | 226,402 | 223,437 | 2.1% | 3.4% |
| Ford | 186,173 | 191,267 | 179,518 | -2.7% | 3.7% |
| Toyota | 179,294 | 168,976 | 167,279 | 6.1% | 7.2% |
| Chrysler Group | 170,862 | 140,083 | 169,890 | 22.0% | 0.6% |
| Honda | 124,178 | 114,538 | 118,223 | 8.4% | 5.0% |
| Nissan | 101,959 | 91,018 | 102,955 | 12.0% | -1.0% |
| Hyundai/Kia | 97,023 | 93,309 | 96,638 | 4.0% | 0.4% |
| VW/Audi | 40,732 | 41,130 | 40,913 | -1.0% | -0.4% |
| Industry | 1,281,548 | 1,204,902 | 1,242,527 | 6.4% | 3.1% |
Edmunds.com estimates that retail SAAR will come in at 13.6 million vehicles in October, with fleet transactions accounting for 16.5 percent of total sales. An estimated 2.96 million used cars will be sold in October, for a SAAR of 35.6 million (compared to 2.95 million — or a SAAR of 36.3 million — used car sales in September).
| Market Share |
Oct-14 Forecast |
Oct-13 | Sep-14 | Change from October 2013 (Percentage pts.) |
Change from September 2014 (Percentage pts.) |
|---|---|---|---|---|---|
| GM | 18.0% | 18.8% | 18.0% | -0.8% | 0.1% |
| Ford | 14.5% | 15.9% | 14.4% | -1.3% | 0.1% |
| Toyota | 14.0% | 14.0% | 13.5% | 0.0% | 0.5% |
| Chrysler Group | 13.3% | 11.6% | 13.7% | 1.7% | -0.3% |
| Honda | 9.7% | 9.5% | 9.5% | 0.2% | 0.2% |
| Nissan | 8.0% | 7.6% | 8.3% | 0.4% | -0.3% |
| Hyundai/Kia | 7.6% | 7.7% | 7.8% | -0.2% | -0.2% |
| VW/Audi | 3.2% | 3.4% | 3.3% | -0.2% | -0.1% |
Edmunds.com encourages shoppers in the market right now for a new car to check out Edmunds.com's Deals of the Month page, where they can find some of the strongest available deals, including zero-percent financing for up to 60 months on a 2014 Volswagen Jetta SportWagen or $3,500 cash on a 2014 Nissan Leaf.
About Edmunds.com
Car-shopping website Edmunds serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions at our Help Center and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.
