Stock Market Fluctuations Don't Slow August Car Sales, Says Edmunds.com
SANTA MONICA, Calif. — July 30, 2015 — Edmunds.com, the premier destination for car shopping, forecasts that 1,538,958 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.4 million. The projected sales will be a 2.1 percent increase from July 2015, but a 2.8 percent decrease from August 2014.
"Sales momentum in August has been strong despite recent stock market fluctuations," said Edmunds.com Senior Analyst Jessica Caldwell. "The fact that we will likely see a year-over-year decline in sales isn't a troubling sign because last August was a monster month that included Labor Day weekend."
| Sales Volume | August 2015 Forecast | August 2014 | July 2015 | Change from August 2014 | Change from July 2015 |
|---|---|---|---|---|---|
| GM | 269,759 | 272,423 | 272,512 | -1.0% | -1.0% |
| Ford | 225,834 | 221,373 | 222,014 | 2.0% | 1.7% |
| Toyota | 216,526 | 246,100 | 217,181 | -12.0% | -0.3% |
| FCA | 199,091 | 198,379 | 178,027 | 0.4% | 11.8% |
| Honda | 156,962 | 167,038 | 146,324 | -6.0% | 7.3% |
| Hyundai/Kia | 126,930 | 124,670 | 127,324 | 1.8% | -0.3% |
| Nissan | 126,334 | 134,388 | 130,872 | -6.0% | -3.5% |
| VW/Audi | 47,910 | 52,282 | 48,954 | -8.4% | -2.1% |
| Industry | 1,538,958 | 1,582,700 | 1,507,663 | -2.8% | 2.1% |
*NOTE: August 2015 had 26 selling days, August 2014 had 27 and July 2015 had 26.
Edmunds.com estimates that retail SAAR will come in at 15.3 million vehicles in August, with fleet transactions accounting for 12.1 percent of total sales. An estimated 3.22 million used cars will be sold in August, for a SAAR of 36.8 million (compared to 3.24 million — or a SAAR of 37.1 million — used car sales in July).
| Market Share | August 2015 Forecast | August 2014 | July 2015 | Change from August 2014 | Change from July 2015 |
|---|---|---|---|---|---|
| GM | 17.5% | 17.2% | 18.1% | 0.3% | -0.5% |
| Ford | 14.7% | 14.0% | 14.7% | 0.7% | -0.1% |
| Toyota | 14.1% | 15.5% | 14.4% | -1.5% | -0.3% |
| Chrysler Group | 12.9% | 12.5% | 11.8% | 0.4% | 1.1% |
| Honda | 10.2% | 10.6% | 9.7% | -0.4% | 0.5% |
| Hyundai/Kia | 8.2% | 8.5% | 8.7% | -0.3% | -0.5% |
| Nissan | 8.2% | 8.5% | 8.7% | -0.3% | -0.5% |
| VW/Audi | 3.1% | 3.3% | 3.2% | -0.2% | -0.1% |
More insight into recent auto industry trends can be found in Edmunds.com's Industry Center at http://www.edmunds.com/industry-center/.
About Edmunds.com
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds' wired site and on its acclaimed mobile apps. Regarded as one of the best places to work in Southern California, Edmunds.com was also named one of "The World's Top 10 Most Innovative Companies of 2015 in Automotive" by Fast Company. Edmunds welcomes all car-shopping questions at our Help Center and on Twitter and Facebook. The company is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich., but you can find Edmunds from anywhere on YouTube, Pinterest, LinkedIn, Instagram, Google+ and Flipboard.
