Toyota Reveals 2024 Tacoma TRD Pro Exclusive Color: Terra

• As Toyota prepares to launch the 2024 Tacoma, the company revealed the exclusive TRD Pro finish.
• The new paint hue, Terra, appears to be an orange-red blend.
• Toyota's TRD Pro fans eagerly await the annual exterior color unveiling.

Perhaps it relates more to terra firma, Latin for solid ground. Or even the reddish-rust color of terracotta pottery. In any case, Toyota’s Terra finish appears to be a rust-tinted red that is somewhere between the fierce red of Inferno (TRD Pro 2015) and Solar Octane, an intense orange hue that may look like coral or more like the wings of a Monarch butterfly, depending on the light.

Terra, it seems, may be the apex of the crescendo of colors that has arisen from the neutral palate that was Lunar Rock in 2021. Lime Green was a shocking development in 2022, followed by the aforementioned Solar Octane. What could be next? As it turns out, these colors have been in the works for years.

"We usually target three to four years in advance. As an example, we are already working on model year 2027 colors," Toyota's Cross Car Line Planning and Color Planning team told CarBuzz in 2022.

In the ROY G. BIV rainbow of colors (red, orange, yellow, green, blue, indigo and violet), we can still hold out for a violet sometime in the future. Maybe it’s even in the plan already.

Edmunds says

Is it too much to hope for a dark turquoise someday? Or a deep Indigo with heavy metallic fleck? Keep surprising us, Toyota.