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1. Source: J.D. Power and Associates 2009 Automotive Marketing and Media Annual Review
2. Source: comScore Media Metrix April 2010
3. Deeply Engaged = new car shoppers that researched online at the make/model level. Source: Internal Edmunds Metric April 2010
4. Source: Internal Traffic Measurement (Omniture March 2012); Edmunds.com includes Carspace and Forums
5. Experian Registration Data July 2008; Internal sales matchback analysis
6. Source: Quantcast June 2012