Ford has done some really interesting things to accommodate buyers here. For starters, there's a 1,500-pound payload across the lineup regardless of engine. That's respectable even by midsize-pickup-truck standards, and the Maverick is comfortable carrying as much of that payload in its bed as you like. (By contrast, the Hyundai Santa Cruz has a higher payload capacity but can only carry 660 pounds in its bed.)
We hauled around 1,050 pounds of cement mix strapped inside the Maverick's bed and the truck — which had the turbocharged engine — felt well prepared for the task. It comes with a Tow/Haul driving mode that optimizes engine performance and stiffens up the steering for added confidence. The transmission will also keep a lower gear ratio longer and therefore a higher rpm on downhill grades to relieve stress on the brakes. This makes the Maverick feel like it is working harder, but it also enables smooth, stress-free driving even while moving uphill or coming to stops quickly.
Tow ratings are impressive too, at least when you consider the Maverick's small size. Maximum towing capacity is up to 2,000 pounds with the hybrid powertrain and as much as 4,000 pounds with the turbo 2.0-liter engine and optional towing package. In a Maverick with the turbo 2.0-liter engine, we towed a trailer totaling 3,650 pounds and again found the truck up to the task. It's capable of quickly reaching highway speeds and maintaining that pace comfortably.
We did not experience any noticeable wobbling or shakiness, which can be unsettling when towing with trucks loaded so near their maximum capacity. No such issues with the Maverick. The towing package includes extras such as an oil cooler, an upgraded radiator, a trailer brake controller and a seven-pin prewired trailer connection. That's excellent for its admittedly small class. And if you have a need to pull more than 4,000 pounds, you should probably be considering a midsize truck anyway.
Then there's the bed-organizational system (which Ford calls Flexbed) that allows for multiple levels of storage. You can combine the wheelwells in the bed with a multi-height tailgate to create storage shelves for long, thin items, or you can organize storage in many configurations using pieces of lumber. The Maverick also has D-rings and movable in-bed rails to help you strap stuff down, plus a small cubby for tools.
Inside, the Maverick has lots of neat storage options — a number of in-door cup-and-bottle holders for passengers, a large glovebox, a decent-size center console and a big underseat storage compartment in the back seat. The hybrid battery takes about half of the storage space under the rear seats, but otherwise there's plenty of room for storage. One other thing to note: The rear seat can only fold down as a whole unit since there's no 60-40 split capability.
If you want some sort of strange customized storage compartment that Ford doesn't offer, you can do that too. FITS is a new system (short for Ford Integrated Tether System) developed for the Maverick with slots located in the cabin that will accommodate dealer-offered storage solutions such as extra cupholders or a trash bin. Ford is also planning on releasing the physical dimensions of the slots publicly so that owners can design and 3D-print their own custom storage solutions.