The Edmunds Instant Cash Offer (ICO) tool gives digital retail shoppers a firm number for their trade-in, all online in under two minutes. Dealers can compete with national players by making frictionless instant offers to customers on their website and in their showroom.
The following section outlines the recommended Standard Implementation (dedicated page, banners, and CTA placements) for the Edmunds Instant Cash Offer Tool that drives optimal performance. It is recommended that providers install all features as listed. Any deviation from the Standard Implementation will impact product performance.
The Standard Implementation of the Instant Cash Offer tool includes the following features:
Visit our demo site to see suggested placements: https://trade-in-offers.edmunds.com/demo-site-internal-only/index.html
The following landing page includes a description of how the cash offer process works, value prop messaging, and frequently asked questions. This page is implemented using the instructions that are provided by the Edmunds Implementation team. Please reference the "Assets" divs included in the instructions.
Install three Instant Cash Offer banners on the following pages to increase sessions to the product. Each banner has its own unique div tag. Reference the instructions for the applicable banner. Note: Banners colors render automatically for brand compliance. For any request to change banner colors please email webprovidersupport@edmunds.com
