Edmunds Trade-In Tool

Edmunds Trade-In Tool Product Overview

Our Trade-In Tool is streamlined to help shoppers find the value of their used car as easily as possible. We use AI and predictive search to autocomplete entry fields, making it fast and easy to use on any device. A variety of Trade-In tool banners and click-to-open CTAs let shoppers appraise their vehicle without leaving the page. Our tool is entirely native on the dealers website and doesn't require the use of any iframes.

Edmunds Trade-In Tool Standard Implementation

The following section outlines the recommended Standard Implementation (banner and CTA placements) for the Edmunds Trade-In Tool that drives optimal performance. It is recommended that providers install all features as listed. Any deviation from the Standard Implementation will impact product performance.

CTA Implementation Details

Some dealers may request a graphic CTA instead of the standard generic CTA. When this occurs, special implementation instructions will be provided to the web provider. Below is a visual reference of a graphic CTA versus the standard generic CTA.

Swipe through the visuals below to see the differences.

Banner Implementation Details

There are two different types of banners included in the Standard Implementation; each with its own unique div tag. Placement details for each banner type will be included in the implementation instructions. Below is a visual reference of an interactive banner and a non-interactive banner.

Swipe through the visuals below to see the differences.

FAQ

Our new widget is a pure in-line app that's native to your site. It utilizes the Edmunds trusted brand and proven values paired with a frictionless user experience to quickly provide shoppers a trade-in appraisal value and you their contact info.

The Edmunds Trade-In Tool is installed using a universal script, div tags and addition of promotional CTAs and banners onto a dealers website by their web provider. These implementation assets and instructions to web providers upon dealer enrollment.

To request a script for a dealer who needs the tool re-installed, please contact dealersupport@edmunds.com and provide the dealership contact information and website URL.

Please visit our Trade-In Tool Support Trade-In Tool Support Resources page for steps to troubleshoot.

The Standard and Interactive banner's color can be customized, however the text cannot be customized at this time. Please note any color changes to one banner, will change the color of all banners. Contact the Edmunds Implementation Team for to initiate this type of request.

For the click-to-open functionality to work properly, an edmunds-trigger and a banner div tag must be present on the page. If a dealer declines implementation of the banners, then a hidden banner div tag will be provided which must be installed on the page.

If a CTA redirects to the Trade-In page, this means that the edmunds-trigger has not been applied to the page or a banner/hidden div tag is not installed.

The MyAppraise Trade-In Widget is the Edmunds legacy trade-in tool. Some dealers still have this legacy tool installed and have not yet upgraded to the latest Edmunds Trade-In Tool.