General
- Facebook ads are targeted to relevant users and show alongside their stories (News Feeds) on desktop and mobile.
- Edmunds builds ad variations from copy and imagery supplied by the client and serves via the Facebook platform.
Creative Styles
- Desktop News Feed -- Single Image or Carousel
- Mobile News Feed -- Single Image or Carousel
- Right Column Ad
- Audience Network
Images
- Dimensions:
- Single Shot: 1200 x 628 minimum
- Carousel: 1080 x 1080 minimum
- File Type: JPG, PNG
- File Size: 100K; Edmunds may optimize
- Image may not be more than 20% text
- If one photo submitted, carousel products will be excluded
- Facebook will scale / size photos to fit within their dimensions
- Number of images supported per ad creative
- Five images ("panels") max per carousel
- One images per single shot ad
- Seven images per slideshow
- One of the panels in the carousel can be a slideshow
Copy
- Main Text: 90 Characters
- Headline: 25 Characters
- "News Feed” Link Description: 150 Characters -- Additional copy subject to review/approval
- Optional Description: 20 Characters
Labeling
- Edmunds logo
- Text: “Edmunds.com” and “Sponsored”
- Required -- no exceptions
Tracking
- Client tracking -- impression and/or click, etc. -- is not supported
Click Strategy
- Click destination must be relevant to copy claims
- CTA button: "Learn More" where applicable
Creative Examples
- Following lists Facebook’s ad variations per site placement
- Edmunds will apply client assets (copy, imagery) to each template where appropriate
Ad Placements
Desktop: News Feed - Single Shot
Main Text
- Displays above photo
- 90 characters max
Headline
- Displays below photo (larger font)
- 25 characters max
News Feed Link Description
- Optional sub-copy
- Displays below Headline
- 150 characters max
Desktop: Carousel News Feed
Main Text
- Displays above photo
- 90 characters max
Headline
- Displays below photo (larger font)
- 40 characters max per image
Description
- Optional sub-copy
- Displays below Headline
- 20 characters max
Mobile: News Feed - Single Shot
Main Text
- Displays above photo
- 90 characters max
Headline
- Displays below photo (larger font)
- 25 characters max
News Feed Link Description
- Optional sub-copy
- Displays below Headline
- 150 characters max
Mobile: Carousel News Feed
Text
- Displays above photos
- 90 characters max
Headline
- Displays below photo
- 40 characters max
Description
- Optional
- Displays below Headline
- 20 characters max